What is Social Media and how can you find a job in the industry?
Have you ever asked yourself "why does this web business have a Facebook page?" No? Well, let me explain it in simple terms.
Websites are, almost always, businesses. As a rule of economics, businesses must provide a good or service that consumers want or need. Social media is the outlet by which businesses connect with, build, and keep loyal followers.
While you might be excited to see the latest discount email come through from REI with the week's hottest deal, I guarantee that REI is much more excited to see you click on the link and buy their product. By connecting with audiences through social media, companies and individuals are assured a more loyal and active viewing audience.
The North Face's webpage and you'll see the links for Facebook, Twitter, and YouTube. REI has Facebook, Twitter, YouTube and Flickr.
The social media pages for these companies do not create, manage, and update themselves. Most outdoor companies also use blogging as a form of social media. It's not terribly difficult to imagine that, with the thousands of outdoor websites out there, that the job market might be quite nearly endless.
Communications majors will find themselves quite at home with this sort of work. Use my outdoor job hunting resources to help find communications and social media jobs. Or start your own blog like me... although that's a rough way to go. Let me tell you!
Happy Trails, Friends!