Why The North Face is not Worth Buying

The North Face is synonymous with prissy high school girls and rich college kids who want to make a statement. That’s right I said it, you were thinking it and I said it. For the vast majority The North Face products are overpriced and simply too fashion oriented to be a real competitor in the outdoor apparel market. I’m not saying that their products are bad, necessarily, I’m just saying that if you’re actually looking for economical functional outdoor clothing, you’re looking in the wrong place with The North Face. You’re paying for the name with these guys, and you’ll be paying through the nose... and mouth... and all sorts of nasty places to come up with the money for their extortionist prices.

Let’s take a look at The North Face’s Mountain Light Pant:

$180

Here’s a pair of pants that are seam sealed, light, meaning relatively little insulation, Gore-Tex fabric. Perfect for a long day on the slopes in wet conditions, right? These pants feature elastic gaiters, zippered pockets, the whole nine yards. Okay, so we can see that these pants are obviously not poorly made. What’s the price tag on these babies? You’ll be paying $180 retail for these.


Now let’s take a look at just one other potential competitor: Columbia Sportswear’s Men’s Splash Pant.

$120

As far as looks are concerned, they’re nearly identical. Except, of course, that with the Columbia pants you won’t be a walking billboard. Technical specs? Identical. The Splash is waterproof and seam sealed, elastic gaiters, zippered pockets. Same deal. What’s the price tag on the Splash? $120.

There’s a sixty dollar difference here, with absolutely no change in quality or function. So what could possibly explain this phenomena? Let’s call it The North Face’s tendency to take advantage of it’s uneducated consumers. Gore-Tex lost its patent on waterproof membranes long ago and since then it’s done a good job trying to convince consumers that other waterproof membranes are inferior. In truth, all waterproof membranes operate nearly identically and Columbia’s Omni-Tech waterproof membrane is just as effective as a Gore-Tex membrane. You will find that almost always Gore-Tex products are more expensive than the next waterproof competitor. Choosing carefully, with quality in mind, it’s quite simple to circumnavigate Gore-Tex’s expensive name brand. Put The North Face name, along with Gore-Tex and you’re just asking to pay ridiculous prices just for the name brand.

Let’s take a moment to consider the blundering buffoon, Bear Grylls; possibly The North Face’s most recognized face. Not only did his show advertise some of the best, most creative ways to kill one’s self in the wilderness, it also put The North Face’s name with it. Millions of people watched and love Bear Grylls (unfortunately) and we see The North Face logo on almost everything he has. Honestly I’m surprised they didn’t persuade him to get a “The North Face” tattoo so that even when his shirt is off there can be no questions; Bear Grylls is The North Face’s bitch.

Now, on a positive note, I have owned a pair of The North Face pants for several years which have seen me through survival training, hiking in the Red River Gorge, and backpacking in Pisgah National Forest. They are a great pair of pants, and I love them. I even had a hot coal pop out of the fire one night while I was curled around it in November, trying to stay alive under a pile of pallets and plastic tarps. It simply left a small hole which will never fray because the heat seared the fabric edges. Today, a year later, the hole is still as small as the day it got there. I bought the pants on clearance for $40 instead of the retailed $60 which, in my book, was worth the cost. It’s entirely possible to find good The North Face products for a price you’re willing to pay; it’s simply a matter of being an intelligent consumer.

I appreciate The North Face’s goals. They love the wilderness, I love the wilderness. They make good quality gear, I like good quality gear. However, I do not support their prices, nor do I support the mainstream image that The North Face has developed and seems to adhere to. It is unfortunate that a good outfitter, like The North Face, has ended up being a high school fashion statement and a product available only to the most financially well off and economically ignorant of outdoors people. If you’re a The North Face die-hard, take this article for what it’s worth: there are better options out there for your money.

I don’t know about you, but even if I had the money to throw away, I would not support the manipulation of consumers that is going on with brands like The North Face. Their products are good quality, but their prices are absolutely brutal. Don’t be an ignorant consumer, shop around.

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Gerber Makes Bear Grylls Knife

It is a sad day for me. My most cherished knife brand, Gerber, has decided to endorse and produce knives that have the names of survival idiot Bear Grylls on them. OUCH! Why would you do that, Gerber? For any of you who need a refresher on why Bear Grylls is the biggest idiot to ever set foot on television and the great outdoors simultaneously, I will release a post explaining it shortly. I've always loved Gerber because they combine quality with affordability. Until now they've been a brand that sells quality and not a label. Although the "Bear Grylls Survival Series Ultimate Knife" (ultimate knife? a bit bold, don't you think?) has the makings of a good knife (one piece through tang, one piece synthetic handle, sheath, lanyard) it has one fatal flaw. They put the words "Bear Grylls" on it, which is one of the fastest ways to get yourself killed in the wilderness. Nobody shows off more numerous or creative ways to kill ones self while trying to live in the wilderness than Discovery Channel's favorite... Bear Grylls. Therefore we can assume that any time you run into someone carrying this knife, they're probably a Bear Grylls fan. And while it's possible to be a fan of his show and have the vaguest hint of an understanding about correct wilderness survival... it's highly improbable. Don't be too quick to trust someone with a Bear Grylls endorsed product as they most likely wasted money on buying an item with his name on it, and are probably almost as full of ego as Bear Grylls himself!